Automobile: how Morocco is shaking up Spanish factories

The Spanish automotive industry, the second largest producer in Europe after Germany, closed the year 2025 with around 2.3 million vehicles assembled, a volume down from previous years. While the Vigo plant remains the country’s most efficient site with 600,000 units produced annually, Stellantis’ decision to entrust the production of the new Citroën C4 to its Kénitra plant underscores the growing attractiveness of the Moroccan territory. This strategic choice reflects the Moroccan ecosystem’s ability to meet the European group’s stringent quality standards for high value-added models.

The automotive sector has become Morocco’s leading export industry, with shipments to more than 75 global destinations, mainly in Europe. The local integration rate, which measures the share of components manufactured on site, now exceeds 69%, with a government target set at 80%. This dynamic is supported by the establishment of more than 250 specialized international suppliers in wiring systems, electronics and engine components, allowing the country to approach an annual production capacity of one million vehicles.

Morocco is also accelerating its transition to sustainable mobility technologies. In addition to the production of electric models such as the Citroën Ami in Kénitra, the Kingdom has concluded strategic agreements with international partners, including Chinese companies, for the development of lithium-ion battery plants. These investments, coupled with the logistical efficiency of the Tanger Med port, help secure supply chains and reduce delivery times to global markets, further strengthening the competitiveness of the Moroccan industrial label against traditional industry players.