Aston Martin to Open Luxury Showroom in Casablanca, Expanding into Moroccan Market

Aston Martin’s establishment in the kingdom is the result of a partnership with Global British Motors, a subsidiary of the Bugshan Maroc holding company, "named the official dealer" and which "will open a 400 m² showroom in the Rio residence, Boulevard Sidi Abderrahmane, Casablanca in the second quarter of 2020," an official press release states. The same source states that the new dealership, based on Aston Martin’s latest CI design, will house the full range of the brand’s models, including the all-new DBX.

According to the explanations of the brand’s managers, the SUV was launched internationally, after years of development and offers the most accomplished design of all Aston Martins, bringing the versatility expected of a luxury SUV, with the dynamic performance levels of sports cars.

"The expansion of our network in Morocco was planned for some time and we are pleased to have found the right partner in Global British Motors. The regional expansion comes at a key moment, after the launch of one of the most important models in our history," says Dan Balmer, President of Aston Martin Lagonda in the Middle East, North Africa and Turkey.