Zenata Mall Reborn: Casablanca’s Revolutionary Retail Hub Blends Sustainability and Innovation

"All the shareholders are and remain mobilized to make Zenata Mall a reality and an attractive hub for the city of Zenata, that of Casablanca and beyond for the region. Serving a project at the service of the citizens, the region and Morocco," says Ayoub Azami, CEO of Marjane Group, who is also the CEO of Zenata Commercial Project (ZCP). The project "is now positioned as a project in line with contemporary aspirations: sustainability, customer experience, mobility, technology, inclusion," says Challenge. The vision of Marjane Holding and the Société d’Aménagement de Zenata goes beyond the construction of a shopping mall. These companies want to create a living space, an economic engine and a symbol of urban innovation.

"Zenata Mall, inserted into the commercial landscape of Greater Casablanca and Morocco, is not intended to be just another shopping mall. It is designed to bring a new dimension," Azami points out. A central place is reserved for leisure in this new configuration, with 19,000 m² entirely dedicated to new and multi-generational concepts. The aim is to create a true living space, capable of appealing to families, young professionals and tourists alike. In terms of catering, innovation is also on the agenda. Zenata Mall is introducing a unique concept in the Kingdom: the very first Food Market in Morocco, a hybrid and convivial place, combining quality street food, local cuisine and international offerings in a festive and community-oriented spirit.

On the architectural level, generous landscaped areas, abundant natural lighting, natural ventilation... In short, an open-air design to improve visitor comfort while reducing the environmental impact, in order to quickly adapt the spaces to changes in the market, users and the expectations of the brands, a modular approach, organized in clusters is planned for the very structure of the mall.

The opening of the first phase should be effective within three years.