World Cup beIN Sports Morocco Cafés Boycott Threat

The sports broadcaster abruptly interrupted the signal to numerous establishments across Morocco. The channel is targeting professionals who exploit subscriptions strictly reserved for domestic use to circumvent the rules. The National Federation of Café and Restaurant Owners justifies this practice by the prohibitive rates of legal commercial offers. Billed between 1,500 and 2,000 dirhams monthly, these contracts prove extremely difficult to make profitable due to the overall increase in operating costs and the decline in customers’ purchasing power.

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The professional organization demands the immediate restoration of the devices and calls for negotiations to begin. If beIN Sports refuses to adapt its pricing structure to local economic reality to find a balanced solution, managers promise a firm response. The federation, which considers sector stability as a red line, threatens to call for a total boycott of the channel across the entire territory. Traders warn that they will deploy technical alternatives to continue broadcasting sporting events.

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This financial conflict is added to the logistical challenges linked to this competition organized in North America. The significant time difference forces businesses to extend their openings late into the night, an exemption granted by local authorities in exchange for strict compliance with public order. Furthermore, the federation has categorically denied rumors appearing on the internet regarding a collective agreement to impose an additional five-dirham tax on supporters. Prices remain free and set individually by each manager.