Turkish Fashion Giant LC Waikiki Invests 100 Million Dirhams in Moroccan Expansion

With this operation, the brand brings its total equity investments in Morocco to nearly 400 million dirhams. In 2012, LC WAIKIKI Retail MA, one of the 25 largest Turkish companies in terms of size, settled in Morocco. The company has invested heavily in logistics or in the distribution network, which has reached 35 points of sale, including a 800 m² flagship store in the Al Mazar center in Marrakech.

A network that has covered, since the establishment just a few weeks ago in the capital of the southern provinces, more than a dozen Moroccan cities (Casablanca, Mohammedia, Rabat, Marrakech, Tangier, Tetouan, Oujda, Meknes, El Jadida, Fez and Laayoune), reports Challenge.ma.