The French are traveling less, but increasingly choosing Morocco

– bySylvanus · 2 min read
The French are traveling less, but increasingly choosing Morocco

Organized trips by French travelers are declining this summer, but Morocco is bucking the trend. In July, departures to the Kingdom increased by 6.4% year-on-year, while the total number of bookings sold by agencies and tour operators fell by around 6%.

The figures come from the EdV-Orchestra Observatory, which monitors organized travel sales. They therefore do not cover all trips taken individually by French travelers.

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For departures between July 1 and July 28, Morocco ranks as the sixth destination and recorded a 6.4% increase in the number of bookings. At the same time, France declined by 7.2%, Greece by 6.6%, Tunisia by 3.2% and Italy by 8.5%.

The decline is even more pronounced for several competing destinations: Portugal plunged by 20.8%, Egypt by 22.5% and Turkey by 35.3%. Among the Top 10 destinations, Spain (+4.1%), Morocco and, above all, Albania (+288.2%) posted gains.

Morocco remains sixth for August departures

The trend remains positive for August. For stays booked between January 1 and July 28, with departure scheduled for August, Morocco once again ranks sixth and is up 3.2% compared with the previous year.

Once again, several major destinations declined: France by 12.5%, Greece by 11.8%, Tunisia by 6.1%, Italy by 14.3% and Turkey by 17%. Spain, for its part, increased by 3.5%.

This increase for Morocco comes amid a less dynamic French market than in 2025. For July departures, tour operators’ sales volume fell by around 4.5% and the number of bookings by 6%, despite a slightly higher average basket, close to 2,100 euros.

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Morocco is therefore continuing to gain ground in the organized travel tracked by Orchestra: +6.4% for July departures, followed by another +3.2% for departures booked in August, while many of the main summer destinations are declining.