
French Telemarketing Ban Threatens 100,000 Jobs in Moroccan Call Centers
The adoption on May 21 by the French Parliament of a law banning unsolicited telemarketing, which will come into effect in August 2026, is causing great concern in Morocco.

The adoption on May 21 by the French Parliament of a law banning unsolicited telemarketing, which will come into effect in August 2026, is causing great concern in Morocco.

Persistent tensions between Morocco and Algeria are shifting to the field of cyberattacks.

Moroccan-born businessman Patrick Drahi, owner of SFR, has been trying for years to get rid of the telecom operator in France whose results have been declining year after year.

The management of Bouygues Telecom has confirmed its intention to relocate around 150 jobs, following a meeting with the unions on the strategic orientations. These positions will be transferred to the group’s subsidiaries located in Porto, Portugal, and Rabat, Morocco.

It is an announcement that has surprised more than one observer on the Moroccan telecommunications market. Maroc Telecom and Inwi, long-time competitors, have decided to join forces. The two operators have formalized a strategic partnership aimed at modernizing the kingdom’s infrastructure, particularly in anticipation of hosting the 2030 FIFA World Cup, co-organized with Spain and Portugal.

The satellite internet provider Starlink, owned by tech magnate Elon Musk, the world’s richest man and owner of the Tesla giant, and incidentally close to US President Donald Trump who appointed him to head the new US Department of Government Efficiency, will soon be established in Morocco.

While Spain and Portugal’s telecommunications infrastructure remains stronger, Morocco, which will co-host the 2030 World Cup with these two countries, is lagging behind.

Morocco is taking an important step in the launch of its 5G network. A call for tenders for the allocation of the first 5G licenses will soon be launched by the National Telecommunications Regulatory Agency (ANRT).

Samsung is preparing to launch its new Galaxy S25 smartphone range. Alongside the traditional models (S25, S25+ and S25 Ultra), a new arrival will make an appearance: the Galaxy S25 Slim. While its presence at the Galaxy Unpacked conference on January 22 remains uncertain, its availability in Morocco now seems assured.

Morocco is accelerating its digital transition. Amal El Fallah Seghrouchni, Minister Delegate to the Head of Government, in charge of Digital Transition and Administrative Reform, announced on Monday in Rabat the upcoming launch of 5G . This fifth-generation technology will be deployed in the Kingdom in preparation for the Africa Cup of Nations (CAN) in 2025 and the 2030 FIFA World Cup.

Morocco has committed to deploying 5G on its territory before the 2030 FIFA World Cup, a requirement of FIFA. The government plans to cover 25% of the country by 2026, with a final target of 70%. However, the path seems long and fraught with obstacles.

The Google search engine has revealed the most popular search queries by Moroccans this year. They reveal some surprises.