Swiss Chocolate Giant Barry Callebaut Expands to Morocco, Marking First African Venture

The Swiss group Barry Callebaut, specialized in the manufacture of chocolate products, has chosen Morocco for its first establishment in Africa. The manufacturer has just announced, this Tuesday, the signing of a long-term agreement with Attelli, a distributor and confectionery manufacturer based in Casablanca.
Under the terms of the agreement, the Zurich-based chocolatier will acquire Attelli’s manufacturing assets and conclude a long-term supply agreement for chocolate coating paste. This partnership allows the company to better meet local demands and accelerate its expansion in North Africa, according to a group press release.
Speaking on the occasion, Attelli’s CEO, Hadrien Devichi, said that "thanks to this agreement, we can expand our product portfolio to the highest international quality standards and offer our customers a wider range in Morocco and beyond." The two parties have agreed not to disclose any other terms of the agreement.
Related Articles
-
Morocco’s Blue City, Chefchaouen, Named Among World’s Most Beautiful Destinations
20 April 2025
-
Moroccan Dirham Strengthens Against Dollar, Weakens vs Euro as Reserves Dip
20 April 2025
-
Morocco Expands Air Network with 40 New Routes to Boost Tourism
20 April 2025
-
Major Moroccan Bank Files Complaint in Casablanca Real Estate Fraud Case
19 April 2025
-
Rabat Emerges as Morocco’s Rising Tourist Destination, Challenging Marrakech
19 April 2025