Puma unveils new Morocco jerseys

Far from traditional launches in stadiums or cinematic campaigns, the brand has chosen the public space of New York City to reveal its outfits in action. The jerseys, including that of the Moroccan national team, were previewed by players from local communities during a four-on-four tournament.

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With this initiative bringing together countries from four continents, the company is consolidating its status as a major player in world football. By equipping Morocco, Ghana, Senegal, Ivory Coast and Egypt, it is establishing itself as the brand with the largest portfolio of African federations for the upcoming summer tournament.

The presentation was structured around customized trucks celebrating the visual identity, gastronomy and culture of each nation. "We wanted to connect with fan communities by appearing in the places and moments that matter to them," said Nadia Kokni, Vice President of Global Marketing, to justify this proximity approach.

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This 2026 collection will be available starting March 24. Combining technical excellence and cultural identity, these jerseys incorporate sweat-wicking technologies, while the production of the replicas reflects a strong commitment to eco-responsible innovation.