Absolute record for the 2025 Africa Cup of Nations in Morocco

The competition has reached an unprecedented global scale, generating 5.2 billion video views, a figure that places it at the top of continental football tournaments. This explosion in audience reflects the growing interest in African football far beyond its geographical borders. The integration of millions of new users from the diaspora has been one of the main drivers of this digital ascent, allowing the event to establish itself as an absolute global benchmark in terms of digital engagement.

The direct involvement of supporters has been the main engine of this visibility, with a total of 285 million interactions recorded. Beyond the mere highlights of matches and spectacular goals, the public has appropriated the competition through diverse content, including behind-the-scenes footage and spontaneous reactions. This dynamism has transformed each match into a global cultural spectacle, facilitating the rapid circulation of images across a multitude of languages and cultures, while strengthening the competition’s status on the international stage.

The TikTok platform has proven to be the nerve center of this ecosystem. By blending tactical analysis, humor, music, and fashion, users have narrated their own vision of the tournament in real-time. This effervescence has made it possible to reach a younger audience and break down the traditional barriers between players and their public. For the CAF, this success marks a turning point in its innovation strategy, permanently redefining the way African football is experienced and celebrated on a global scale.