Morocco Tops Africa in Nation Branding Awards, Ranks High in Tourism and Business

In the "Overall Category", Morocco won the first prize in Africa, ahead of South Africa and Egypt, according to the official page of the Awards. At the global level in the same category, New Zealand won the first prize. Singapore and South Korea hold second and third place respectively.

In the "Tourism Promotion" category, Morocco comes in second in Africa after Kenya. Third place is occupied by Egypt. Morocco shares the first place (first ex-aequo) with South Africa in the "Doing Business" category in Africa, followed by Kenya and Senegal.

These three categories determine the fundamentals for building a Country Brand, in particular the ability to attract foreign investment, promote exports, and create a tourism brand in this difficult context of the Covid-19 health crisis.