Morocco Ranks Second in African Opinion Leaders’ Favorite Countries Survey

The French Council of Investors in Africa (CIAN) is the initiator of this barometer carried out by the Immar Research & Consultancy Institute, the French specialist in media and marketing studies in sub-Saharan Africa and North Africa.

The institute conducted the survey, between November 2019 and early January 2020, among 2,423 opinion leaders from twelve African countries representing 56% of the continent’s population. Morocco occupies second place, with 29% of the responses from African opinion leaders, ahead of Rwanda (25% of responses), and behind South Africa (37% of responses).

The barometer also reveals that in Francophone Africa, Morocco is still very active on the economic diplomacy front. The kingdom has also outpaced South Africa with 38% positive image against 37%.