Morocco milk prices surge July 2024 inflation

The price hike came in early summer, when the attention of many Moroccans was focused on the World Cup. Centrale Danone began applying a new price list to several dairy products starting July 7.

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According to the Alyaoum24 website, merchants received a revised pricing grid showing increases ranging from 50 cents to 1 dirham, depending on the products involved. The measure affects several company references, although the complete details of the affected items have not been made public.

For small shops, this new pricing structure is directly reflected in the prices offered to customers. It comes at an already tense time for households, facing several months of successive price increases on everyday consumer products.

A noticeable increase for households

Even limited to a few dozen cents or one dirham, the increase can weigh heavily when it concerns products purchased regularly. Dairy products are part of the daily or near-daily purchases of many Moroccan families, which makes any price increase quickly visible in the shopping basket.

The decision is already attracting criticism from consumers who see it as additional pressure on their purchasing power. For many, the issue extends beyond a single brand: these new increases add to inflation felt across several spending categories, including food, transport, and services.

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According to available information, the company has not yet publicly detailed the reasons for this pricing revision. But on the ground, merchants must already deal with the new prices and reactions from customers increasingly sensitive to any price increase.