A crisis that looks set to last a long time. Victim of an unprecedented boycott by Moroccan consumers last year, Danone is still struggling to recover and this is reflected in its profits.
The multinational’s profit fell by 4.1% last year to 2.35 billion euros, mainly due to a 35% drop in Morocco, where a boycott operation was carried out on social networks to protest against the allegedly high prices of milk. Danone’s global sales fell by 2.1% over the last three months, the company said (…)
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Danone’s Profits Slump 4.1% as Morocco Boycott Fallout Continues
20 February 2019, by Said -
Danone Reports Mixed Q1 Results: Global Sales Up, Morocco and China Markets Struggle
19 April 2019, by KamalDanone’s sales have fallen by 30% in Morocco, and by 15% in China in the infant nutrition segment.
The group’s consolidated results for the first quarter were marked by a 0.9% increase, with revenue around 6.14 billion euros, despite the ongoing boycott in Morocco and the drop in sales of infant nutrition products in China.
According to the press release, the first quarter was in line with expectations, with a 3% increase in comparable sales, an 0.8% increase in sales, the contribution (…) -
Danone Partners with Morocco’s Education Ministry to Renovate School Soccer Fields
4 April 2019, by KamalThe final of the 23rd edition of the school cup was held on Monday, April 1st in Tangier. On this occasion, the MEN and Centrale Danone signed an agreement to renovate four school football pitches. The objective of this initiative is to "promote school sports while fostering the development of thousands of children and young people passionate about the round ball," according to a press release.
It should be recalled that this school cup is the result of an agreement signed in 1997 between (…) -
Danone’s Moroccan Subsidiary Faces Steep Decline in Sales and Profits
26 September 2019, by SylvanusThe financial results of Centrale Danone as of June 30, 2019 show a decline in turnover. More than a year after the boycott, the horizon is darkening for the dairy giant.
Business seems to be declining at Centrale Danone. In the first half of 2019, the company’s turnover fell by 14% compared to the first half of 2018, from 2.61 to 2.24 billion dirhams, according to the dairy giant’s financial results.
As for the gross operating surplus, it recorded a 74% drop (from 167 million dirhams (…) -
Danone Morocco Appoints New CEO as Veteran Leader Retires
10 October 2019, by GinetteNearly four years after taking the reins of the Moroccan subsidiary of Centrale Danone, Didier Lamblin is leaving the French food multinational to enjoy retirement. He has handed over his seat to Nathalie Alquier who has held the same position in Ukraine for the past two years.
Nathalie Alquier’s term takes effect from November 1, 2019. A graduate of HEC Paris, Nathalie Alquier is 54 years old and has over 30 years of experience, including 21 within Danone.
According to the MAP, (…) -
Danone Plans Global Job Cuts: Moroccan Subsidiary’s Fate Uncertain
24 November 2020, by SylvanusThe French food multinational Danone, which has a subsidiary in Morocco, plans to cut 25% of its workforce in these times of health crisis related to Covid-19. Are its Moroccan employees affected by this wave of job cuts?
Danone wants to eliminate up to 2,000 positions. "In France, it will be 400 to 500 people, mainly directors, managers," who will be affected by these job cuts, Danone CEO Emmanuel Faber told AFP. "All the common team structures that are above the countries," such as "our (…)