Morocco dethroning Egypt in the hearts of travelers

According to a report from the specialized website Tourprom, the Kingdom manages to shake up the historical Egyptian dominance thanks to a coordinated strategy combining aggressive promotion, an "open skies" policy, and the maintenance of a climate of stability. This dynamism is reflected in double-digit growth in the flow of European travelers, complemented by a breakthrough in the North American and Asian markets.

This rise in power is based on a marked differentiation of development models. While Egypt concentrates its massive investments on the luxury segment, the modernization of its seaside resorts, and the development of its new capital, Morocco favors an experience focused on cultural immersion.

By rehabilitating its historic cities and enhancing traditional craftsmanship, the Kingdom is responding to a growing global demand for authenticity. This offer is supported by increased accessibility, driven by the expansion of the low-cost flight network, which facilitates access to major hubs such as Marrakech and Agadir.

For the Russian market, this competition is expanding the horizon of travel opportunities. While Egypt remains a traditional destination with an attractive price-quality ratio, Morocco is emerging as a preferred option for a clientele seeking diversity, despite higher transportation costs. Royal Air Maroc is accompanying this trend with daily flights from Moscow and three weekly flights from St. Petersburg.