Morocco’s Auto Sales Plummet Amid Lockdown, Hit Historic Low in April

An unprecedented drop. After the implementation of the lockdown on March 20, the automotive market is facing a historic and catastrophic situation. New car sales continue to plummet. There is a sharp deterioration in sales (6,305 units) and a double-digit quarterly drop in sales (-20%). Statistics from the Association of Vehicle Importers in Morocco (AIVAM) testify to this accelerating sales decline. In April, there were only 1,683 vehicles sold, all categories combined.

Compared to April 2019, this "plunge" stands at -86.32%, with an annual slide of around -36%. The two main segments, namely passenger cars (VP) and light commercial vehicles (VUL), experienced declines of -88.5% and -71.1% respectively. Dacia and Renault, two brands of the Renault Maroc group, fell by 33% and 46% respectively at the end of April. However, the two brands managed to maintain a combined market share (PDM) of around 42.5%.

As for Hyundai Maroc, the third brand in the market, it only sold 142 vehicles, including 92 H350 vans, a vehicle that is in demand due to its versatility. Peugeot (4th) and Volkswagen (5th) in the top 5 recorded declines of 84.4% and 94.5% respectively in April.