Moroccan Luxury Leather Brand Miratti Sets Sights on Global Expansion

The Miratti brand, specialized in the manufacture of leather briefcases, has big dreams for luxury leather goods made in Morocco. "We are already making up to 25% of our sales outside of Morocco, but we plan to focus even more on the international market in the coming months," confides Youssef Ghalem, a young budding entrepreneur, founder of the Kezakoo electronic platform, to L’Économiste. To do this, he is counting on e-commerce and digital marketing.

Over time, the entrepreneur has worked to improve his product. "Today, Miratti is mainly aimed at professionals who have a real need for organization while maintaining an impeccable look, that of a handcrafted product made from a noble material such as leather," explains Ghalem.