Moroccan Hotels Boost Tourism with Popular "All Inclusive" Packages

The "All Inclusive" concept has proven itself in the past and has been adopted by many hotels for these vacations. It allows vacationers to have no other concerns than to have a good time. This year, many Moroccan families have been convinced by this formula. "According to a study conducted by the Moroccan National Tourist Office (ONMT) in 2020, Moroccans travel more than 70% as families, particularly for leisure stays and long vacations, for 8 days or more. We thus note that the All Inclusive concept has been very popular with families in recent years," says Wissal El Gharbaoui, Secretary General of the National Confederation of Tourism (CNT), quoted by the newspaper Le Matin.

She points out that this formula owes its success to the fact that it meets the expectations of families looking for quiet vacations without surprises. "All Inclusive includes a complete package including accommodation, meals, drinks and hotel activities," says Amine Zghaoui, Commercial & Marketing Director of the Magic Hotels & Resorts chain. "With this concept, the customer knows the cost of their stay in advance, unlike traditional hotels, which require more expenses, especially since each service or benefit is sold separately and, sometimes, at the end of the stay, we find that the budget has been largely exceeded," he added.

However, this type of formula does not delight vacationers who are avid for discoveries and adventures and those who do not tolerate routine well. To attract this category of customers, hotels offer other activities to satisfy all tastes. "From the moment you enter the hotel, several activities are made available to our vacationers, from the youngest to the oldest. Whether you prefer sports, educational or recreational activities, everyone finds what they are looking for. Sports fields, swimming pools, Aquapark, spa..., our guests have a wide choice to fully enjoy their stay. Children can be dropped off at the Kids Club where they choose their activities according to their desires," emphasizes Amine Zghaoui.