Moroccan avocado crisis: 50% production drop explained

After an exceptional season, Moroccan avocado is losing momentum. National production remained below the 70,000-tonne mark in 2025-2026, with over 50,000 tonnes exported.

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This underperformance represents a decline of approximately 50% compared to the previous season. Abdellah El Yamlahi, president of the Moroccan Avocado Association, describes a season "extremely difficult" for producers, with export volumes and yields in sharp decline.

The drop is first explained by weather, according to Freshplaza. In summer, the hot and dry winds of the chergui affected orchards and reduced yields. In winter, temporary closures of the Tanger Med port, due to bad weather, also disrupted shipments to Europe.

A season under pressure

Moroccan avocados also faced strong competition on the European market, particularly from Israel, the Dominican Republic, Chile, Peru and Spain. This pressure eased later in the season.

The sector is now focusing on geographic diversification in Morocco. Cultivation is developing mainly in the Tanger-Tétouan-Al Hoceïma and Rabat-Salé-Kénitra regions, where new orchards are being established and where conditions could offer more stability.

The water issue remains sensitive, but the professional affirms that avocado is mainly cultivated in areas not experiencing strong water constraints.

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Producers are already preparing for the next season, as orchards are in the flowering phase. To limit risks, the sector is counting on irrigation, post-harvest infrastructure and better diversification of regions, crops and markets.