Moroccan lawyer: -50% yield! Why the sector experienced its worst historical season in 2026

The 2025-2026 campaign marks a halt for Moroccan avocado. Exports were capped at 50,000 tons, for a total production not exceeding 70,000 tons. These figures reflect a nearly 50% drop in yield compared to the exceptional performance of last year.

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Several factors explain this decline, starting with the "Chergui", a hot wind that severely affected the plantations last summer. At the same time, the Moroccan product faced strong competition from the Israeli, Spanish and South American markets in Europe. In winter, bad weather also caused temporary closures at the port of Tanger Med, disrupting the delivery of many orders to European buyers.

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Hopes are now focused on the ongoing flowering to ensure a better harvest next year, particularly in the Tanger and Rabat regions. Faced with criticism about water use, professionals point out that this crop is established in areas well-endowed with resources. "This season has been extremely difficult for professionals due to a drop in yield linked to objective factors," said the representative of the sector.