Marrakech Winter Holidays: Why Morocco’s Ochre City Still Wins

Buoyed by the impact of the Africa Cup of Nations (CAN) at the end of 2025, Morocco’s tourism capital is reporting exceptional figures, with more than 12.4 million overnight stays recorded, according to Le Figaro. Even during Ramadan, riads and hotels are reporting occupancy rates exceeding 80%. This enthusiasm is strongly supported by the French market, which alone accounts for around one-third of the city’s overall visitor numbers—an attachment confirmed by booking data from search engine Liligo.

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While other Moroccan destinations are experiencing impressive growth (Ouarzazate at +27%, Tangier at +14%, Rabat at +13% and Fès at +12%), Marrakech retains its dominance thanks to unparalleled accessibility. Air connections from France are multiplying, with round-trip ticket prices remaining relatively affordable, averaging 173 euros (down 18% compared with 2025). Transavia, for example, operates up to 61 weekly flights to the Ochre City from major airports such as Paris-Orly, as well as regional airports including Biarritz and Deauville.

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On the ground, the promise of a complete change of scenery still delivers. Industry professionals highlight the city’s ability to offer a tailor-made experience: rich craftsmanship, the growth of “wellness” stays, a packed cultural calendar on weekends and outdoor events with the snow-capped Atlas Mountains as a backdrop. Luxury hotels are contributing to this momentum, as shown by the recent reopening of the iconic Amanjena resort following major renovation work.

The destination is nevertheless facing the downside of its success. Regular tourists point to overcrowding at iconic sites such as the Majorelle Garden, which is sometimes considered too “managed.” Inflation is also being felt in the most popular establishments, where the price of an espresso or cocktail now rivals Parisian rates. Finally, the difficult coexistence between pedestrians and mopeds in the medina’s narrow streets is raising concerns about pollution and safety. To avoid following in Venice’s footsteps, local professionals are now calling for a coordinated development plan, including the protection of certain historic routes in the medina.