Marrakech Real Estate: Rising Prices and Surging Villa Sales

According to the latest data from the Real Estate Asset Price Index (IPAI), Marrakech is maintaining strong residential momentum. Home prices climbed by 1.4%, driven by enthusiasm for houses (+3.3%) and urban land (+1.9%). In terms of volume, the market appears to favor detached properties and the high-end segment: villa sales soared by 25.5%, while house transactions increased by 9.2%. Land is also performing well, with a notable 7.9% rise in land purchases, signaling that the desire to build remains strong.

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This vitality in the residential sector contrasts sharply with the sluggishness of the professional sector. Activity there plunged, with an overall collapse in transactions of 27.8%. The main weakness lies specifically in commercial premises, whose sales fell by 33.7%, although their prices remained stable. Only the office market managed to stand out, with a 6.8% increase in volumes, at the cost of a decline in value (-2.2%).

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In summary, Marrakech continues to attract individuals and investors seeking holiday homes or land, offsetting the stagnation in apartment prices (-0.5%). However, the clear downturn in brick-and-mortar retail is weighing down the statistics, revealing worrying caution among economic players in this specific segment.