Made in Morocco" Floods Europe: How Moroccan Tomatoes Are Catching Up to Spain

This commercial momentum reflects spectacular growth. Over the course of a decade, Moroccan shipments have surged nearly 80%, according to the specialized platform Fresh Plaza. France remains the primary gateway for these goods, absorbing more than half the volumes.

A large portion of these products then transits through the Perpignan platform to be redistributed toward Germany and Northern Europe. However, facing soaring prices on its own territory, Morocco has recently reduced its shipments, which mechanically triggered a price increase on European markets.

On Bladi.net : Agriculture: how Moroccan tomatoes have established themselves as leaders in the European market

Beyond the quantities shipped, Morocco’s agricultural sector is undergoing a genuine qualitative transformation in the face of export chain challenges. Fatiha Charrat, manager within the Delassus group, emphasizes that strategy now focuses on added value to meet Europe’s strict requirements.

Specific varieties, such as cherry tomatoes and "baby plum, now represent 59% of global exports. With more than 400,000 tons sold and 35% growth over the past two years, this targeted production is becoming the main driver of Moroccan competitiveness internationally.