Krispy Kreme Expands to Morocco, Challenging Dunkin’ Donuts in Rabat

Krispy Kreme plans to open a restaurant at Arribat Center in Rabat, reports Challenge. The brand is already positioning itself as a direct competitor to Dunkin’ Donuts, an American fast food multinational specializing in the sale of coffee and donuts. It offers a wide variety of high-quality coffee, artisanal espresso drinks, premium teas and delicious bakery products. There is already a rivalry between Krispy Kreme and Dunkin’ Donuts in the United States.

Krispy Kreme is an American restaurant chain founded in 1937 in Winston-Salem, North Carolina. It specializes in the manufacture and sale of donuts. Managed by Americana Restaurants, the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants, and which also holds the marketing of other iconic global brands such as KFC, Pizza Hut, Hardee’s, TGI Fridays, as well as its own brands like Wimpy and Chicken Tikka, Kreme is present in thirty countries.