Jumia Food Exits Morocco as Food Delivery Service Shuts Down Across Markets

14 December 2023 – bySaid@Bladi · 1 min read

Moroccans who were used to ordering through Jumia Food will now have to turn to a competitor. The company has just announced the end of its service in Morocco.

"Following a strategic evaluation of Jumia Food, the company has determined that its Food Delivery business is not suited to the current operating environment and macroeconomic conditions. Its operations will be discontinued in all markets by the end of December 2023," Jumia announced in a press release.

"The food delivery activity represents approximately 11% of the company’s business volume for the nine months ended September 30, 2023 and has not been profitable since its inception," the same source said, which has therefore decided to end it at the end of this year, likely leaving many delivery people out of work.

Morocco is not the only country affected by this decision. Jumia Food will no longer be available in Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Côte d’Ivoire. Employees who were previously dedicated to Jumia Food will be directed to other activities of the company.

The departure of Jumia Food will likely benefit many companies in Morocco, particularly Glovo.

Category: Economy

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