Israeli Food Delivery App ’Haat’ Plans International Expansion to Morocco

The platform plans to offer its food delivery services in the city of Karmiel in northern Israel by mid-August, and eventually plans to serve the residents of Morocco and the West Bank, reports Ynet. "We will reach thousands of communities in the years to come... Today we are an Israeli company, but we will become an international company," said Dr. Hassan Abbasi, co-founder and CEO of Haat.

With about a hundred employees, the company offers customer service in Hebrew, Arabic and English, and soon in French. According to the vice president in charge of sales and marketing, Amir Baballah, Haat is "an application that focuses on the periphery and wants to reach cities and communities without infrastructure". It was launched in early 2020, before the start of the Covid-19 pandemic.

Hassan Abbasi, a former Intel and Google employee, explains where the idea of launching this platform came from. Back from Haifa with his wife in his hometown of Umm al-Fahm, he had difficulty ordering food. "It was in 2017-2018. About 150 restaurants for 180,000 inhabitants and not a single menu online. I couldn’t pay with my credit card," he explains. And he adds: "I realized that something was missing here. Women work and cook less, so it’s essential."