In Agadir, Tourists Send Rents Soaring

The unease no longer concerns only holidaymakers. In a video about the rising cost of housing in Agadir, Hespress discusses the increase in rental and property prices in the capital of Souss, along with calls to introduce mechanisms to control the market and protect purchasing power.

In Agadir, the pressure is intensified by the prevalence of tourist and furnished rentals, especially during the high season. Housing intended for holidaymakers can generate much more income over a few days than through a conventional rental, reducing the supply accessible to residents and pushing part of the market toward higher prices.

On Bladi.net : In Agadir, Some Villas Now Exceed 4000 DH per Day

This pressure is already visible in the prices charged during the summer. Furnished apartments can reach 1500 dirhams per day, while some villas exceed 4000 dirhams per day. For tourists and MRE, the bill is becoming steep. For residents, the problem is more lasting: when homes shift toward seasonal rentals, finding year-round accommodation becomes more difficult.

A Market Under Pressure

The anger expressed locally therefore concerns a twofold phenomenon: rents are rising while sale prices remain high. Agadir’s property market is already showing signs of deadlock. Transactions fell sharply in the first quarter of 2026, without triggering any real drop in prices in the city.

On Bladi.net : Agadir Real Estate Sales Collapse While Prices Hold Steady

This discrepancy is fueling households’ concerns. Even when sales slow, prices remain difficult for families, young professionals and the middle classes to afford. Tourist demand, the city’s appeal and the scarcity of well-located properties reinforce the impression of a market that is increasingly escaping residents’ control.

Calls to regulate the market therefore target rents as much as practices linked to short-term rentals. In Agadir, the question is no longer merely how much a week’s holiday costs, but how much people now have to pay to live normally in the city.