By relying on local dealerships, Chinese brands are quickly establishing themselves in Morocco. While this strategy is boosting immediate sales, it threatens the long-term balance of the domestic market and the independence of traditional distributors.
The closure of the Strait of Ormuz is shaking the global fertilizer market . Heavily dependent on raw materials from the Middle East, Morocco fears major disruptions to its phosphate exports, reviving concerns about global food security.
Faced with an expected price increase on Monday , Moroccan drivers have saturated service stations this weekend. Tensions in the Middle East are pushing diesel and gasoline prices to critical levels on international markets.
Faced with the stagnation of the South African model, the German manufacturer Volkswagen is studying a reorientation of its industrial capacities towards Africa. Morocco is now emerging as the most credible alternative to support the group’s export ambitions and electric transition.
Morocco has one month’s worth of fuel reserves , ensuring the stability of the domestic market despite the escalation in the Middle East. Thanks to the diversification of its supply sources, the Kingdom remains protected from a potential blockage of the Strait of Hormuz.
The Kingdom has increased its arms acquisitions by 12% between 2021 and 2025, according to Sipri. Driven by its partnerships with Washington and Tel Aviv, the country is now ranked 28th among the world’s largest importers of military systems.
Moroccan tomato exports to the European Union reached 187,866 tons by the end of 2025. Despite a 20.3% drop in volume, the Kingdom maintains a hegemonic market share of 70.6% outside the EU.
The paralysis of the Strait of Hormuz and the immobilization of 700 ships raise fears of a new energy shock in Morocco. The military escalation in the Middle East could propel the barrel to $100, threatening the financial and social stability of the Kingdom.
Despite booming production, Mauritanian watermelon exporters are denouncing the high cost of Moroccan customs duties. While Rabat says tariffs remain unchanged, cumulative logistical costs are now hindering access to the national market.
This regulatory development is based on Circular No. 6724/311 dated 17 February 2026, signed by ADII Director General Abdellatif Amrani. The document follows a 2025 decision making several Moroccan standards mandatory (NM), defining the “technical specifications, safety requirements and performance criteria” for goods.
A group of Spanish, French, Italian and Portuguese producers has formed a united front against Moroccan tomato imports . They denounce unfair competition linked to social and environmental standards, threatening European agricultural sovereignty.
The Moroccan date market comes alive ahead of Ramadan, pitting a local harvest of 160,000 tonnes against diverse international competition. Consumers now find themselves torn between loyalty to oasis-grown produce and managing a tight budget.