Hyatt Plans Major Expansion in Europe, Middle East and Africa

Hyatt intends to strengthen its presence "in key destinations that we believe are interesting for the French clientele," said Mr. Melenchon, explicitly citing Albania, Bulgaria, Greece, Morocco, Croatia and Portugal. These openings will increase the number of Hyatt rooms in the region by 20%.

Part of this growth will be based on the all-inclusive "Hyatt Inclusive" range. With 155 such hotels worldwide, Hyatt claims to be "the largest operator" in this segment. Regarding France, where this offer does not yet exist, the group "is striving to target the needs of the French market" and does not rule out an establishment "if an opportunity arises".

Hyatt’s strategy is also evolving to better target local travelers and short stays ("city breaks"), including in secondary cities, and no longer just Americans. "The strategy is changing," confirmed Mr. Melenchon.

Satisfied with its 2024 net profit (1.29 billion dollars), Hyatt is "optimistic" for 2025. The Chicago-based group currently manages 1,400 hotels in 79 countries.