The hard blow for France that is shaking an entire sector in Morocco

A real engine of growth, offshoring in Morocco has attracted 1.3 billion dirhams in investments in 2023. This strategic sector contributes annually to the GDP in the amount of 10 to 12 billion dirhams. On the social level, it represents a crucial pool of jobs with 120,000 direct positions, occupied mainly by young graduates, and 50,000 indirect jobs in material services.

On Bladi.net: A French law threatens 50,000 jobs in Morocco

However, a threat looms over this balance. New French legislation restricting unsolicited calls could impact 80% of the business volume of centers oriented towards the Hexagon. According to Younes Sekkouri, Minister of Economic Inclusion, this legislative change jeopardizes between 40,000 and 50,000 jobs, particularly affecting small and medium-sized enterprises that make up 60% of the industry’s fabric.

Faced with this risk, the government is deploying an emergency plan to reduce dependence on the French market. The objective is to open up to new destinations such as Spain, Italy, Germany, as well as Africa and Latin America. To succeed in this transition, companies are encouraged to abandon traditional telemarketing in favor of high value-added services, such as specialized technical support or consulting.

On Bladi.net: Morocco could lose 100,000 jobs because of France

Finally, the executive is betting on innovation and training in new technologies. Financial support measures are planned, including payment deadlines for tax charges and easier access to financing. To ensure its sustainability, the sector must now specialize in the technological, financial and health fields, while fully integrating artificial intelligence.