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Artificial intelligence

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  • Survey: Over Half of Moroccans View ChatGPT as Potential Threat to Humanity
    17 July 2023, by Sylvanus

    The Sunergia group, a market research firm, pioneer of marketing in Morocco and Africa, conducted a study on the use and perception of Moroccans on ChatGPT, a conversational robot, based on artificial intelligence (AI), developed by the American company OpenAI.
    Do you think the use of ChatGPT and artificial intelligence is dangerous for humanity? According to 52% of Moroccans who know ChatGPT, this conversational AI is dangerous for humanity (including 30% who fully agree and 22% who (…)

  • AI-Backed Signing: Sevilla’s Idrissi Matches Mbappé in Data-Driven Recruitment
    8 July 2023, by Said

    Did you know that it was artificial intelligence that pushed Sevilla FC to recruit Moroccan international Oussama Idrissi? Despite some setbacks with the Andalusian club, the figures continue to speak and place him on par with Kylian Mbappé.
    Artificial intelligence (AI) proves to be a tool of choice for collecting and analyzing data and statistics, thus guiding clubs in their recruitment choices. This is precisely what happened in 2020 when the Seville club, supported by an AI, recruited (…)

  • Morocco’s Police Force Embraces AI to Combat Crime, Boost Security
    21 May 2024, by Sylvanus

    The General Directorate of National Security (DGSN) uses artificial intelligence to effectively fight crime.
    AI in the Moroccan police. During the open house days of the General Directorate of National Security (DGSN) organized in Agadir under the slogan "National Security: Citizenship, Responsibility and Solidarity", at the same time as the commemoration of the 68th anniversary of the creation of national security, the head of the Division of Technological Watch and Methodologies at the (…)

  • Morocco’s Police Force Embraces AI and Digital Upgrades in 2024
    31 December 2024, by Sylvanus

    This year, the General Directorate of National Security (DGSN) has made great strides towards digital transformation and modernization of its services.
    The General Directorate of National Security (DGSN) attaches great importance to digital transformation. This is evidenced by its annual report for 2024. The technical teams of the DGSN have integrated the police station management system, known by the acronym GESTARR, into the new computer platform dedicated to the management of crime and (…)

  • Meta AI Chatbot Set to Launch on WhatsApp in Morocco
    11 October 2024, by Said

    Meta, the parent company of Facebook, Instagram and WhatsApp, is preparing to launch its artificial intelligence chatbot, Meta AI, in Morocco.
    After a deployment in many countries, including the United States and more recently the United Kingdom, the intelligent assistant will be accessible to Moroccan users in the coming weeks, the company has confirmed. Algeria, Egypt and several countries in Asia and the Middle East are also affected by this expansion.
    Meta AI offers a multitude of (…)

  • AI Adoption in Moroccan Call Centers Raises Productivity and Job Concerns
    13 February, by Prince

    In search of efficiency and productivity, some call centers in Morocco are increasingly opting for artificial intelligence. The trend worries unions who fear massive job losses.
    Call centers are booming in Morocco. The sector employs nearly 110,000 people and contributes 5% to the kingdom’s GDP. To improve their productivity, several companies in this sector are adopting artificial intelligence (AI). This is the case of the company Intelcia, specialized in "customer support". "They do the (…)

  • Rabat to Install AI-Powered Video Surveillance System
    25 January, by Sylvanus

    Urban security will be further strengthened in Rabat. A call for tenders for the installation of an advanced video surveillance system in the city has been launched by the Rabat Region Development Company.
    Soon an advanced video surveillance system integrating artificial intelligence (AI) and Deep Learning technologies in Rabat. The Rabat Region Development Company has launched a call for tenders for the installation of an advanced video surveillance system in the city of Rabat, (…)

  • Moroccan Engineer Confronts Microsoft AI CEO Over Israel Ties at Company Event
    6 April, by Sylvanus

    A Moroccan engineer risks being fired by her company after accusing Mustafa Suleyman, CEO of Microsoft AI, of supporting Israeli military operations that have killed tens of thousands of Palestinians.
    During the presentation by Mustafa Suleyman, CEO of Microsoft AI, of Copilot products, Microsoft’s artificial intelligence assistant, on the sidelines of the company’s 50th anniversary celebration on Friday, April 4, 2025, the Moroccan engineer, Ibtihal Aboussad, made an impression. "Shame (…)

  • Moroccan AI Influencer Wins First-Ever Miss AI Crown, Advocating for Women’s Rights
    10 July 2024, by Sylvanus

    The Moroccan digital influencer wearing the hijab Kenza Layli, a fervent advocate for women’s empowerment, was crowned the world’s first Miss AI at the Fanvue World AI Creator Awards (WAICAs).
    Out of more than 1,500 competitors, Kenza Layli is the AI influencer who most convinced the jury members, winning the grand prize of $20,000 for her human creator. In a statement to MailOnline, they say they were impressed by the cutting-edge technology behind the Moroccan, as well as her convincing (…)