The global hotel giants are betting everything on Morocco

The 18th edition of the W Hospitality Group survey reveals an order book totaling 123,846 rooms spread across 675 hotels across the continent. This 18.6% increase compared to 2025 reflects growth that is clearly above the global average.

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North Africa, represented by only four countries, accounts for a significant share of these projects. As Future Hospitality points out, the duo formed by Egypt and Morocco alone represents more than 45% of the total number of rooms under development. Morocco secures the bulk of its ongoing construction projects.

The Kingdom ranks second in Africa with a solid project portfolio of 10,606 rooms spread across 75 hotels. This attractiveness was confirmed in 2025 with around 60 contracts signed jointly in Morocco and Egypt, out of the 150 concluded at the continental level.

An essential indicator demonstrates the reliability of the Moroccan market: the implementation rate. Unlike other countries where projects are stagnating, Morocco has an excellent ratio with more than 72% of its rooms currently in the active construction phase.

This regional growth is largely dominated by the five global hotel giants, who control about 80% of African projects. The market is also seeing a strong trend towards the development of large tourist complexes.

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Indeed, the average capacity of these resort complexes reaches 205 rooms, a volume that far exceeds that of traditional urban hotels (174 rooms on average). This format directly responds to the new tourism ambitions on the continent.