A new giant Sofitel in Tangier

On the occasion of the visit of its CEO Sébastien Bazin on April 3, 2026, the French giant Accor officially consolidated its ties with Risma, the leader in the national hotel sector. Present in Morocco for three decades, the international operator already manages 43 establishments under prestigious brands such as Sofitel, MGallery or Pullman. This strategic rapprochement aims to support the ambition of its partner to bring its portfolio to 28 units by 2030.

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This collaboration will materialize with the opening, in 2029, of a new Sofitel with 175 rooms on the Tangier corniche, overlooking the strait. Beyond this expansion, an ambitious renovation program will be deployed to modernize the existing structures and refine their segmentation. The objective is to improve the competitiveness of the current hotel portfolio while offering ever more qualitative experiences, thus helping to position Morocco as a "luxury" destination.

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To support this upgrading, the two partners will co-finance the creation of a Tourism Professions Training Academy. This structure will be dedicated to enhancing local talent and professionalizing future industry players. By focusing on human capital, Accor and Risma intend to meet the new growth challenges and consolidate the excellence of the Moroccan hotel offer on the international scene.