Morocco Tourism Transformation: Beyond Hotel Occupancy
9 May 2026
Morocco is transforming its tourism industry by focusing on customer experience and innovation. With tens of thousands of beds created or rehabilitated, the Kingdom is (…)
Gastronomy
Pastilla, Darija, Traditions: Why AI Doesn’t Understand Moroccan Culture
2 May 2026
Emirati researchers have revealed that artificial intelligence models struggle to grasp the nuances of Arab cultural heritage. Their misinterpretations, particularly regarding (…)
While Marrakech Saturates, Another City Seduces Those Seeking a More Authentic Morocco
26 April 2026
As Marrakech strains under the weight of tourism, Fès is establishing itself as the authentic alternative. Between centuries-old traditions, living craftsmanship and accessible (…)
How Moroccan couscous conquered Egypt 700 years ago
13 April 2026
A 14th century Egyptian manuscript reveals that Moroccan couscous was already being enjoyed in Cairo during the Middle Ages. This discovery, reported by researcher Daniel (…)
Abdel Alaoui’s plan to open 30 Moroccan restaurants in France
21 March 2026
A former television personality, the Franco-Moroccan chef Abdel Alaoui is deploying his Choukran brand to establish the street food of his native country. With significant (…)
A Moroccan city in the top 25 best cities in the world to visit in 2026
11 March 2026
Marrakech ranks 24th among the best cities in the world to visit in 2026. The ochre city joins this prestigious circle thanks to its vibrant culture and community dynamism.
Tourism: Why Fez could dethrone Marrakech in 2026
4 March 2026
Nicknamed the "second city" of Morocco, Fez is emerging in 2026 as a must-visit destination. Between its 9,000 medieval alleys and its centuries-old craftsmanship, the former (…)
A Moroccan city on the global gastronomy podium
23 December 2025
International recognition for Moroccan cuisine. In its highly anticipated ranking of the "best gastronomic destinations" for 2026, the prestigious Condé Nast Traveler magazine (…)
French Bakery Sets Guinness World Record for Longest Strawberry Cake
24 April 2025
Youssef El Gatou, owner of Maison Héloïse, a bakery-pastry shop on Avenue Gabriel-Péri in Argenteuil, Val-d’Oise, assisted by a team of 25 pastry chefs, created a strawberry (…)
Moroccan Jewish Fish Stew ’Chraime’ Named Among World’s Top 8 Dishes
31 August 2023
Chraime, a 100% Moroccan Jewish dish, is among the eight best culinary specialties in the world, according to a recent ranking by Slurrp.