Vogue magazine has just unveiled its selection of the best destinations for a honeymoon in 2026. Amidst the paradisiacal beaches of the Pacific and the snow-capped peaks of the Alps, Marrakech emerges as an obvious choice for couples seeking a romance tinged with magic, culture, and escape.
The seaside resort of Saïdia is trying to free itself from its summer model to become a permanent destination. Local stakeholders are calling for a diversification of the offer and a modernization of the infrastructure to energize the Oriental region all year round.
Morocco generated a record of 138 billion dirhams in tourism revenue in 2025 , an increase of 21%. With 20 million visitors, the Kingdom exceeds its strategic objectives and confirms its change in international dimension.
With a record of 20 million visitors in 2025 , Morocco is not planning to stop there. SMIT is launching a major study to structure innovative tourism projects. From Marrakech to rural areas, the goal is to create a disruptive and sustainable offering in the run-up to the 2030 World Cup.
How is Marrakech positioning itself against the rise of Asian destinations for 2026? While Bangkok and Phuket are making strong progress, Marrakech maintains its place in the top 10 for French tourists.
Behind the record figures lies a national ambition. Driven by King Mohammed VI, Morocco now aims for the top 15 in global tourism by 2030 . Between massive investments in aviation and preparations for the World Cup, the neighbor to the south is becoming a formidable competitor for Spain and Italy.
A report from the "13h Découverte" program on France Télévisions takes us on a six-day immersion in the Moroccan South , far from the usual tourist circuits. Eight French hikers have traded the winter gloom for the sand dunes of Nesrat. For Bruno and Sylvie, a retired couple used to snowy peaks, the contrast is total: "All this sand dune, southern Morocco, we don’t know at all. For us, it’s more snow, winter."
Essaouira is emerging as an economic and authentic alternative to Marrakech for French travelers in February. Several tourists choose the port city to take advantage of rates about 40% cheaper while enjoying a spring-like climate. On site, the UNESCO-listed medina and the sea air offer an experience far from the hustle and bustle of the red city.
Morocco has been elected the best global destination for sunny holidays in February by a British travel expert. It is ranked first in an international ranking ahead of destinations like Florida, Egypt or the Canary Islands.
The Ministry of Tourism has placed the development of leisure activities at the heart of its new national strategy. This roadmap aims to attract more visitors and extend the length of their stays throughout the kingdom.
Faced with an uncertain geopolitical context, the Seto union of tour operators is relying on the enthusiasm for Morocco to support the strong growth of tourism activity this winter .
Marrakech and Agadir are increasingly establishing themselves as the preferred destinations for European golfers for the year 2025. According to booking data from an online agency, Morocco is now ranked fourth among the most sought-after countries, behind Spain, Portugal and the United Kingdom, but ahead of Turkey.