Danone Morocco boycott 2024 price increase controversy

Centrale Danone is facing renewed pressure in Morocco. Price lists presented as new rates applied to certain products from the brand have been widely shared on social media, triggering numerous reactions.

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For several internet users, these price increases come in an already difficult context for households. The cost of living remains high and the purchasing power of many families continues to be weakened. Any increase affecting everyday consumer products therefore becomes immediately sensitive.

The criticism was quickly accompanied by calls for boycott. Some consumers believe that this form of protest remains a peaceful way to pressure companies and contest increases deemed excessive.

The memory of 2018 returns

This new controversy especially revives memories of the 2018 boycott campaign. At the time, Centrale Danone was among the brands targeted by a vast protest movement born on social media, before taking on national proportions.

The precedent had deeply marked the company and demonstrated the capacity of Moroccan consumers to mobilize around prices. Eight years later, the name Centrale Danone remains associated with this sequence, which explains the speed with which the debate resumed.

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For now, no official explanation from the company is mentioned in the shared information. Consumers are waiting to know whether these increases are linked to a rise in production costs, economic conditions, or other factors.