Centrale Danone has applied a new pricing structure to several dairy products in Morocco. The increases, which came into effect on July 7, range from 50 cents to 1 dirham depending on the product, causing frustration among merchants and consumers already facing the high cost of living.
A new controversy targets Moroccan olive oil in Spain. A Spanish politician accused a brand of selling oil from Morocco, but the company firmly denies the claim and asserts that this accusation is based on no evidence whatsoever.
With summer heat, some Moroccan merchants turn off their refrigerators after closing to reduce their electricity bills. A dangerous practice for consumer health, but one that professionals explain through thin margins on fresh products.
The massive arrival of Greek, Italian and Spanish watermelons in Europe is causing prices to plummet. Faced with this fierce competition, Moroccan exporters are suspending their shipments, betting on upcoming heat waves to revive consumption.
Morocco maintains a relatively solid position in Coface’s new risk mapping. But behind this stability, the June 2026 barometer points to a less-discussed fragility: the Kingdom’s exposure to global energy shocks.
Faced with soaring food and fuel prices, Moroccan consumer habits are undergoing radical transformation. Non-essential purchases are being sacrificed in favor of strict budget management, primarily affecting leisure and shopping.
The broadcast of World Cup matches is sparking controversy. Cafés are imposing price increases reaching 100 %, prompting a deputy to demand intervention from the Interior Minister to protect supporters’ purchasing power.
As the summer season approaches, Tangier authorities are intensifying inspections. Surprise inspections have revealed numerous breaches of hygiene rules in several prestigious establishments in the city.
Driven by the agricultural sector, the Moroccan economy is displaying growth of 4.9% in 2025 . This dynamic makes it possible to offset the slowdown in household consumption and other service activities.
With the massive return of vacationers, particularly Moroccans residing abroad (MREs , renting a vehicle has become a genuine financial challenge. Faced with explosive demand, prices are skyrocketing, heavily impacting families’ summer budgets.
Car imports are rising sharply in Morocco. According to the latest figures from the Office of Exchange, purchases of vehicles abroad increased significantly during the first four months of 2026, in a general context of rising imports of goods.
Summer sales of cherry tomatoes are exploding, but French producers are seething. Faced with massive imports from Morocco at unbeatable prices, market gardeners denounce unfair competition and demand a revision of trade agreements.