Prickly Pear Luxury Fruit Morocco Prices Rise

The prickly pear, commonly called "hendia" in Morocco, no longer resembles the affordable summer treat it once was. On several markets, its price currently ranges between 3 and 6 dirhams per unit, depending on quality, size, and product availability.

On Bladi.net : Morocco Prickly Pear Luxury Crisis: Prices Skyrocket

This increase is partly explained by the lingering effects of cochineal, which severely affected historic production areas, particularly Aït Baamrane, in Sidi Ifni province. For several years, this disease reduced supply and disrupted the balance of a once highly popular market.

According to industry sources, prices are also linked to the start of the season. During this period, demand often exceeds available supply, before a possible rebalancing occurs with the arrival of new quantities on wholesale markets.

Prices deemed excessive at retail level

In certain wholesale markets, the price per carton ranges between 200 and 350 dirhams. Per kilogram, the prickly pear is offered between 10 and 20 dirhams. For industry professionals, these levels do not always justify the prices charged by some retail vendors.

The sale at 6 dirhams per unit is thus considered excessive by market players, who believe that wholesale prices remain relatively stable. The problem therefore appears to stem mainly from the margin applied in the final stage, between the wholesale market and the consumer.

The situation could however evolve in the coming weeks. Cultivated areas have increased this season and several farms have launched or relaunched prickly pear production. New shipments are expected on markets, which could help bring prices down.

On Bladi.net : Prickly Pear Prices Soar in Morocco as Demand Outpaces Supply

In the meantime, the prickly pear remains sold at unusual levels for many Moroccan consumers. A fruit once associated with popular summers is now found, in certain cities, at the price of an almost luxury product.