CAN 2025 in Morocco: The absolute record falls with 3.45 billion viewers (BeIn)

The organization of the competition by Morocco, from December 21, 2025 to January 18, 2026, offered an exceptional showcase for African football. The final, played in Rabat and marked by Senegal’s victory over the host country (1-0, a.e.t.), alone attracted 97.3 million viewers in the MENA region. This figure represents a spectacular increase of 193% compared to the final of the previous edition, testifying to the excitement generated by the home run of the Atlas Lions.

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But the enthusiasm went beyond just the final match. Over the entire month of competition, beIN SPORTS recorded a total of 1.75 billion television viewers, an increase of 127% compared to 2023. Notably, the most watched match of the tournament was not the final, but the group stage match between Egypt and Zimbabwe (2-1), driven by star Mohamed Salah, which attracted 98.3 million passionate fans live.

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The success of this Moroccan CAN has also spread to the digital sphere. Video views on the group’s social networks have doubled to reach 1.68 billion, confirming a change in consumption patterns. For Mohammad Al-Subaie, CEO of beIN MENA, these record performances illustrate "the enormous appetite for African football" and validate the quality of the spectacle offered by the Kingdom of Morocco during these four weeks of football celebration.