New Balance Unveils 327 Sneaker in Collaboration with Luxury Brand Casablanca

"The Casablanca x New Balance 327 is inspired by the founder and creative director of Casablanca, the Franco-Moroccan Charaf Tajer. The bright colors, white, orange and green of the collection, evoke the nostalgic shades of Moroccan oranges and impeccable tennis uniforms," says Hyperbeast. This model is both refined and casual, the perfect balance between luxury and sporting heritage.

New Balance 327 is a streamlined and stripped-down model, a reinvention of the heritage product, with a modern touch. It will be sold in two colorways worldwide starting April 4, 2020 at a price of $150 per pair.

The designer, Charaf Tajer, was named, on Tuesday, March 10, among the eight finalists for the 2020 LVMH Prize.