H&M and Mugler Unveil Joint Collection with Model Imaan Hammam as Face of Campaign

– bySylvanus@Bladi · 1 min read
H&M and Mugler Unveil Joint Collection with Model Imaan Hammam as Face of Campaign

The Swedish group H&M and the French fashion house Mugler have made the Dutch model of Moroccan origin Imaan Hammam their muse for their joint campaign.

Imaan Hammam in the spotlight of the collection created by H&M and Mugler. In a video teaser she shared on her Instagram stories, we hear singers Amaarae, Shygirl, Eartheater and Arca perform their own version of Stardust’s 1998 hit "Music Sounds Better with You" when suddenly the 26-year-old model appears on screen.

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The collection is designed under the direction of Casey Cadwallader, Mugler’s creative director, and embodies "the unique and vibrant spirit of the brand," H&M said in a statement. Ann-Sofie Johansson, its creative advisor, says she is proud to celebrate the legacy of Manfred Thierry Mugler, who died in January 2022. "Casey has done an incredible job of honoring the history and archives, while making the collection completely contemporary. Under his leadership, Mugler has become one of the most innovative and exciting houses in the current fashion landscape," she added.

https://www.youtube.com/watch?v=ln_BCDzVPQM