Dutch-Moroccan Model Imaan Hammam Named New Face of Boss Luxury Brand

On Instagram, Imaan Hammam shared photos of the German luxury brand Boss’s latest campaign, captioned "#BeYourOwnBOSS". In one of the photos, the famous model wears a sparkling mini-dress, enhanced by a sharp black blazer. In another photo, she is seen sitting on the floor in a warm cardigan with a small brand bag.

Boss has also chosen Australian actor Chris Hemsworth to present its BOSS Bottled fragrance. Italian tennis player Matteo Berrettini has been selected to highlight the brand’s watches.