Algeria Cuts Ties with Adidas Over Jersey Design Controversy

9 October 2022 – byPrince@Bladi · 1 min read

The Algerian Football Federation has decided to suspend its contract with Adidas, its equipment supplier for more than a decade. The representations of the Moroccan zellige in the new jersey of the Algerian footballers would be at the origin of this decision.

The case of the Algerian national team jersey has irritated the Algerian authorities to the point where they have ended up suspending the contract with Adidas.

The representations of the Moroccan zellige art from the Palais du Mechouar in Tlemcen, one of the many Moroccan cultural heritages, on the jerseys of the Algerian team would be at the origin of this decision taken by the Algerian authorities.

The Moroccan Ministry of Culture has put Adidas on notice to "withdraw from the market the new jersey of the Algerian national team", considering that the motifs on the jersey, inspired "by a traditional Moroccan ceramic art, the zellige, are a cultural appropriation of Morocco".

Category: Sport

Keywords:

Football Algeria Adidas