12 October 2024
Argentine star Lionel Messi has selected the Moroccan attacking midfielder of Monaco Eliesse Ben Seghir and 9 other talented players for his advertising campaign with the (…)
8 February 2024
Brahim Diaz has just signed a mega contract with Adidas as the new face of the brand. The Spanish player of Moroccan origin has been selected due to his great form this season (…)
13 December 2022
FIFA has presented "Al Hilm", the official ball for the last four matches of the World Cup, including the one between Morocco and France.
9 October 2022
The Algerian Football Federation has decided to suspend its contract with Adidas, its equipment supplier for more than a decade. The representations of the Moroccan zellige in (…)
3 October 2022
The new jersey of the Algerian footballers created by Adidas is causing a heated controversy between the Algerian and Moroccan authorities, but also on social networks. Morocco (…)
29 September 2022
The Moroccan Ministry of Youth, Culture and Communication has asked lawyer Mourad El Ajouti to send a formal notice to Adidas for "theft" of "Moroccan zellige" motifs in the (…)
21 October 2020
The sportswear manufacturer Adidas was inspired by Moroccan zellige for its new "Stan Smith" model. This new model is already available for sale.
27 May 2020
Adidas France has made its first sports hijab for Muslim women. It will be available from June 1st.
27 September 2019
While awaiting the availability of the new collection scheduled for September 2020, the Atlas Lions will have to continue to wear the three-stripe brand, nearly three months (…)
10 September 2019
Due to the delay in the delivery of "Puma" equipment, the Atlas Lions continue to wear the "Adidas" jerseys. A situation that could force the Federation to pay a fine if (…)