Turkish Coffee Chain Espressolab Expands to 10 Locations in Morocco

Espressolab has just opened in Taghazout, the new trendy seaside destination in the south of Morocco, which brings to 10 the number of points of sale it has in the kingdom. It is also the second distribution point under the Espressolab brand in the Agadir region, after the inauguration in August 2022 of the one in the Agadir marina which is functioning normally, Challenge reports. The Turkish premium coffee chain has now entered the very exclusive club of premium coffee chains whose territorial network "exceeds 10 shops, like the American Starbuck which has about twenty stores in our country and more than 20 years of existence," it is specified.

In January 2021, Espressolab had inaugurated its first Moroccan point of sale located right in the Racine district of the economic capital, more precisely on the chic commercial pedestrian street Urban Square. The Turkish chain offers premium and reasonably accessible coffee, a varied menu (including salads, gourmet sandwiches and high-end pastries), and an original positioning as both a roaster (the chain has its own roasting units) and a distributor. Launched in 2014 at Istanbul Bilgi University, the brand is present in several countries including Egypt, the United Arab Emirates, Jordan, Germany and Qatar.