This is the year of consecration for Fès . Long overshadowed by the effervescence of Marrakech, the imperial city is establishing itself as the flagship destination of 2026. Driven by a vast program of heritage renovation and the reopening of a legendary palace, the spiritual capital of the Kingdom is offering a new face to the world, combining millennial authenticity and ultra-luxury.
Consecration for the Moroccan destination. The team of experts from "Sun Travel" has just unveiled its list of the 30 best experiences to live in the world in 2026. Amidst the northern lights and epic treks, a Moroccan attraction stands out: the hot air balloon ride over the Atlas Mountains .
Wanting to trade the down jacket for a light jacket? The international press endorses Marrakech as one of the five best destinations in the world to escape the gloom of January. Alongside Costa Rica or Oman, the Ochre City stands out as the ideal refuge to start the year gently.
Marrakech, victim of its own success. The ochre city experienced an explosive end of 2025, boosted by the simultaneous festivities and the kick-off of the African Cup of Nations. While professionals are rubbing their hands at this record influx, they are sounding the alarm: the current hotel capacity is no longer sufficient.
It is an exceptional year for Moroccan tourism . In 2025, the Kingdom has shattered its own records by welcoming nearly 19.8 million visitors. A historic performance that confirms the effectiveness of the reforms undertaken and brings the country closer to the symbolic threshold of 20 million arrivals.
Where did Moroccans spend New Year’s Eve? The verdict of travel agencies is clear: internationally, Dubai crushes the competition. At the national level, Marrakech retains its crown, despite a controversy over the accessibility of desert areas.
In the midst of a budgetary austerity drive, the Moroccan National Tourist Office (ONMT) is causing a scandal. The institution has just awarded a colossal contract of over 46 million dirhams to mostly French agencies to manage its digital image. An "generous" expense that is poorly received by observers.
The bet is won. Beyond the sporting challenge, the 2025 Africa Cup of Nations is emerging as a tremendous economic accelerator for Morocco. Saturated airports, full hotels and massive investments: the Kingdom is taking advantage of the "CAN" effect to break historic attendance records and prepare the ground for the 2030 World Cup.
The ochre city remains unbeatable. The figures as of the end of October 2025 confirm the supremacy of Marrakech which captures, on its own, a third of the tourist activity of the Kingdom. With hotels filled to more than 80% in the fall, the destination is running at full speed.
The ochre city retains its crown. For the fifth consecutive year, Marrakech was the preferred destination for French travelers in 2025 , benefiting from a drop in airfares. However, the first projections for 2026 indicate a change of direction in favor of Asia, relegating the imperial city to fifth place in searches.
The Office of Exchange has published its monthly indicators of foreign trade for the first eleven months of the year 2025. The data confirm the steady increase in remittances from Moroccans living abroad and the good performance of the tourism sector, in a context marked by the widening of the trade deficit.
It’s a jackpot for the Moroccan economy. Beyond the excitement in the stadiums, the 2025 Africa Cup of Nations is turning into a real cash machine for the Kingdom. The competition is expected to generate staggering economic benefits of around 12 billion dirhams.