Morocco’s Cashless Tourism Plan: Easier Payments for Tourists

Driven by record revenues of 138 billion dirhams and the arrival of 20 million tourists last year, the Kingdom is rolling out technologies such as « Pay-by-link » and « Tap-on-phone ». The initiative responds to travelers’ changing consumption habits, with visitors increasingly favoring seamless transactions and dynamic currency conversion.

On Bladi.net : Morocco’s secret plan to reinvent tourism after a record year

While the initiative has been welcomed, industry professionals emphasize the need to include the entire value chain, from guides to transport operators. Technical shortcomings, particularly network coverage in remote geographical areas, remain major obstacles to the full rollout of this inclusive digital system.

The success of this transition toward an economy less dependent on cash remains contingent on simplifying access conditions for small and medium-sized businesses. These companies face high equipment costs and international fees that weigh on their overall profitability.

On Bladi.net : Moroccan tourism generates a historic record

According to representatives of the hotel sector, the « heavy » financial guarantees required by electronic payment terminal providers are slowing the digitization of many establishments. This situation forces some industry players to continue using cash, limiting transaction transparency and traceability.