Airbnb, an unexpected savior for Marrakech
6 January 2026
Marrakech, victim of its own success. The ochre city experienced an explosive end of 2025, boosted by the simultaneous festivities and the kick-off of the African Cup of (…)
Tourism
Tourism record in Morocco: and now, the 2030 objective
6 January 2026
It is an exceptional year for Moroccan tourism. In 2025, the Kingdom has shattered its own records by welcoming nearly 19.8 million visitors. A historic performance that (…)
Leaving for Dubai... or staying in Marrakech? The choice of Moroccans
6 January 2026
Where did Moroccans spend New Year’s Eve? The verdict of travel agencies is clear: internationally, Dubai crushes the competition. At the national level, Marrakech retains its (…)
Tourism: when Morocco outsources its national image to France
5 January 2026
In the midst of a budgetary austerity drive, the Moroccan National Tourist Office (ONMT) is causing a scandal. The institution has just awarded a colossal contract of over 46 (…)
CAN 2025: Morocco’s bet is already won - the figures prove it
4 January 2026
The bet is won. Beyond the sporting challenge, the 2025 Africa Cup of Nations is emerging as a tremendous economic accelerator for Morocco. Saturated airports, full hotels and (…)
Marrakech, the true capital of tourism in Morocco (the figures prove it)
3 January 2026
The ochre city remains unbeatable. The figures as of the end of October 2025 confirm the supremacy of Marrakech which captures, on its own, a third of the tourist activity of (…)
Marrakech undefeated in 2025, but a danger looms for 2026
1 January 2026
The ochre city retains its crown. For the fifth consecutive year, Marrakech was the preferred destination for French travelers in 2025, benefiting from a drop in airfares. (…)
111 billion dirhams from Moroccans living abroad, 124 billion dirhams from tourism : the other figure that is wo…
1 January 2026
The Office of Exchange has published its monthly indicators of foreign trade for the first eleven months of the year 2025. The data confirm the steady increase in remittances (…)
12 billion dirhams: how Morocco is turning football into a cash machine
26 December 2025
It’s a jackpot for the Moroccan economy. Beyond the excitement in the stadiums, the 2025 Africa Cup of Nations is turning into a real cash machine for the Kingdom. The (…)
Hotels, investments, visitors: why 2025 marks a turning point for tourism in Morocco
20 December 2025
Moroccan tourism is breaking records. At a meeting on Wednesday, the SMIT board of directors unveiled a historic 2025 balance sheet: 18 million visitors, soaring revenues and a (…)