Morocco Takes Off Thomas Cook

The company reaches a major financial milestone during the first three months of 2026. The total value of transactions exceeds 50 million pounds sterling, marking a 39% increase compared to the previous fiscal year. The company’s revenues follow a similar trajectory with a 35% increase. January stands out particularly by posting a 78% surge in sales, a dynamic driven by new television advertising investments and improvements to digital platforms.

On Bladi.net : Marrakech Airport Hits the Jackpot

Morocco’s attractiveness plays a central role in this commercial performance. Departures to the kingdom, as well as to Egypt, recorded an increase exceeding 100%. While Greece, mainland Spain and the Canary Islands retain their status as preferred destinations, British travelers’ choices illustrate strong demand for budget getaways. All-inclusive packages thus represent 38% of total purchase volume, followed by offers including bed and breakfast at 33%.