Starbucks and H&M to Exit Morocco Amid Profitability Concerns

According to Maroc Hebdo, the departure of the two international chains should take place before December 15, or in just two weeks. It is unclear whether the boycott launched a few weeks ago following the Israeli attack on Gaza is the cause, but it is said to have severely impacted many brands in Morocco, including Starbucks and McDonald’s.

However, sources close to the Moroccan subsidiary cite the lack of attractiveness of Morocco as the reason for this departure from the country.